By Chris Noffke, REBC, CSFS, GBDS, Vice President of Employee Benefits
When I first entered the world of insurance nearly 20 years ago, the employee benefits landscape in Wisconsin was very different from what it is today. Back then, employee benefits centered almost exclusively around traditional health plan’s networks. Employers were primarily concerned with keeping costs manageable, while providing a basic level of coverage that checked the necessary boxes. Choices were not as limited, and customization was common.
Fast forward to today, and the shift is nothing short of pre-built benefits at a high cost. The employee benefits market has evolved dramatically, driven by changes in health care regulations, market competition, and the increasing expectations of both employers and their teams. Employees now expect a more robust and customizable benefits packages that go beyond just health insurance. We’re seeing a demand for Short-Term Disability (STD), Long-Term Disability (LTD), Life Insurance, Health Savings Accounts (HSA), Health Reimbursement Arrangements (HRA), and more – all becoming integral parts of employee benefits packages. Moreover, with a diverse and changing workforce, plus competition from large health care systems, adaptability has become key in managing group benefits effectively.
Reflecting on the journey, I’m reminded of the countless conversations and problem-solving moments that have defined my career. The relationships I’ve built and the trust I’ve earned are a testament to the commitment we’ve all shared in pushing the envelope and making sure employee benefits in Wisconsin are among the best.
If your group is feeling the strain of rising health care costs, or if you’re simply looking for a way to better manage your benefits strategy, let’s have a conversation. Contact me at chris.noffke@wismedassure.org or 608.442.3734.
Together, we can navigate the complexities of today’s market and find solutions that work not just for today, but for the future. After all, the only thing constant in this industry is change, and the best way to face it is side by side.

Chris Noffke, CSFS, GBDS
Vice President, Employee Benefits
Reach out to me to learn more. You can contact me at chris.noffke@wismedassure.org or 608.442.3734.

Chris Noffke, CSFS, GBDS
Vice President, Employee Benefits
Reach out to me to learn more. You can contact me at chris.noffke@wismedassure.org or 608.442.3734.
Note: This article is for informational purposes only and should not be considered as insurance advice related to your specific policy or situation. Please consult with a qualified insurance advisor or professional before making any policy decisions. Full disclaimer and contact information.